Where does Screendragon feature in Chiefmartec’s Martech Map for 2022?
by Fergal O'Shea
This week, ChiefMartec released it’s 2022 MarTech Map featuring 9,932 marketing technologies. What began as a list of 150 technologies in 2011 has become a mammoth illustration of nearly 10,000 companies vying for airtime and attention in saturated markets. It’s never been more difficult to know what vendor best meet your requirements, so this is a quick explainer of where Screendragon is situated in the sea of marketing technologies!
Projects and Workflow
Screendragon is categorized in the Projects & Workflow category among 261 other vendors. Our core strengths lie in our project management capabilities wherein smart workflows automatically route projects and tasks to the right people at the right time. This ensures required contributors and approvers are only introduced when needed which avoids time delays and secures optimum use of resources!
Our briefs are built for marketers and creatives, so they’re designed to be easily filled - where only information that is needed is asked for - while always ensuring necessary data and files are collected.
Agile & Lean Management
Marketing and agency teams need to be agile so that they can respond quickly to feedback and change requests. An iterative approach enables constant improvement and allows for changing requirements, even at late stages of content production. Without smart workflows, easy markups and quick approvals, unexpected change requests can cause frustration and chaos. Screendragon’s agile software makes it easy to iterate and change course throughout the lifecycle of a project.
Marketers are often under the spotlight for costs and resources too. Screendragon removes the need for many manual tasks while always ensuring people are only called to action when needed. This saves a lot of time, effort, and expense!
The fundamental basis for project management software is to provide a hub for people and teams to come together and get work done. Old school methods of project management such as email and Excel can result in communications being lost in long email threads or missed entirely. Screendragon provides an epicenter for all communication between colleagues, clients, and any other project contributors.
In addition to organizing communication, Screendragon provides a hub for content discussions, markups, and approvals wherein siloes can be broken down and teams can work together effectively and efficiently.
DAM / MRM
Chiefmartec has grouped Digital Asset Management and Marketing Resource Management together, but the author’s view is that these product functions are too vast to be merged into one category.
While Screendragon may not be a native DAM vendor, it integrates robust DAM functionalities. Smart workflows offer the ability to automatically publish approved content in the digital asset library so global marketing teams can easily store, access, and reuse content. Metadata can also be used to categorise content for easy search and reporting.
As defined by Forrester, marketing resource management (MRM) encapsulates most elements of work management “A tool or suite of tools that helps marketers with financial planning, performance measurement, collaboration and calendaring, project management, content production, asset management, brand compliance, and marketing fulfillment.” Screendragon’s resource management tool is fully integrated within our marketing project management software. Our easy to use interface provides a holistic view of all marketing resources at any moment in time.
Talent is the lifeblood of any organisation and this is even more applicable for a creative industry like marketing. How can you ensure that each team member maximises performance and delivers on their true potential? Without talent management software you're relying on anecdotal evidence on how a team or individual is performing.
It's no secret that people are happier at work when they're doing well. Screendragon's marketing resource management incorporates skills based profiling and AI powered job allocation to make sure people are assigned to work and projects that suit their skillset and ability. Talent management technology can also identify skills gaps within the organisation so that freelancers or new hires can be onboarded to fill a role!
🎙️ The Unstuck Podcast: 'The Human Potential Formula' with Pete Dulcamara
We've shared a lot of information above on our martech and work management capabilities, but what do our customers think about our software? In our G2 explainer live blog we give readers a summary of our recent awards and reviews by Screendragon customers. You will see why we're proud of our accomplishments and why customers love us! Alternatively, you can download our G2 comparison report below to see how we stack up against the competition!