Screendragon Blog

May 16, 2019 /

Implementing new processes can be difficult and it can be even tougher to make them last. Check out our five tips on how to smoothly implement process changes and help them survive long term.

May 7, 2019 /

A smart workplace begins with communication and collaboration. You can benefit from smart systems without having to invest large in a new office. The first step is easier than you think..

Apr 11, 2019 /

Legacy tools are still being used for creative operations project management. Output and employee welfare are suffering as a result. How can we increase operational power without quenching creative spark?

Mar 25, 2019 /

The number of in-house agencies continues to grow. According to IHAF, 64% of companies have in-house agencies today, which is a 52% increase since 2008. This industry trend could lead us to question whether the status of the independent marketing agency is fading.

Jan 16, 2019 /

An agency is nothing without good talent. What’s more, good talent is useless without effective management. So often in agencies, resources are thrown into projects in a last minute rush to meet client demands – it doesn’t matter if they are being dragged away from other projects or if their skills aren’t a great match for that particular job. There is always a client who shouts the loudest or requires that bit more attention, whether that be a once-off scenario or a constant battle. When the pressure is on, plans and schedules can quickly go out the window.

Dec 20, 2018 /

One slightly absurd thing with marketing is that by the time winter comes around, our marketing friends have been working on their Christmas campaigns for months, and are now probably sick of finding original ways of incorporating sleigh-bells, Santa and snowflakes into their winter campaigns. For our marketeers, by the time Christmas Day is finally here, it’s like looking at the turkey sandwiches on Boxing Day.

However, planning ahead is paramount to a campaign's success, and some (like British retailer M&S last year), actually start their Christmas campaign more than a year (15 months) before.

Dec 20, 2018 /

Screendragon is excited to announce that we will be once again partnering with Henry Stewart in 2019, acting as a lead sponsor for two of the key creative operations events in the calendar year – Creative Operations London 2019 and Creative Operations New York as well as presenting a program of webinars throughout the year.

Nov 7, 2018 /

There’s a reason the old adage “time is money” has stuck around. Now more than ever, we’re expected to do more with our time when we’re working. It seems like everything needs to be done yesterday and we’re more time poor than ever with an ever growing to-do list. To deal with this, workers are turning to project management tools to help them be more organised, efficient and effective at their jobs.

Nov 7, 2018 /

A Creative Operations Manager is responsible for streamlining the creative production process. They need to bring structure and metrics to the creative process in order to help drive efficiency, ensure compliance and save costs. There are five key questions that every Creative Operations Manager should be asking if they want to ensure creative projects run smoothly.

Jul 12, 2018 /

What is the state of Creative Operations in 2018?

Recently, Screendragon, a leading project, resource and workflow management solution, conducted a survey with creative leaders across the globe to find out how they were managing and measuring their creative process. The results offered an interesting insight into the current state of Creative Operations in 2018 – the challenges faced, the tools and tactics used, and the metrics measured.