Screendragon Blog

Jan 28, 2021 /

Economic pressures brought about by the pandemic have resulted in agency headcounts and budgets being cut. With headcount reduction we are seeing agencies removing layers of project management and administration. All the while, clients want you to produce more for less as marketing budgets tighten. Many agencies have reached a nadir moment.

Nov 19, 2020 /

If creative teams are going to consistently meet their deliverables going forward, then they will have to reshape the way they work. In Screendragon’s ‘The State of Creative Operations in 2020’, the top two challenges identified by creative workers were ‘the increasing demand for creative work’ and ‘too much time spent on admin tasks’. The solution for the latter challenge will act as a reprieve for the former.

Sep 28, 2020 /

Screendragon is delighted to announce that we have been listed as a 'Category Leader' in workflow management by GetApp and named as a 'Front-runner' by Software Advice in workflow management software and task management software. As you can see below, Screendragon scored in the top right corner of the Software Advice matrix for customer satisfaction and usability.

Sep 19, 2020 /

Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.

Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.

Jul 14, 2020 /

The efficient utilisation of staff and management of people are fundamental to the success of an agency. To ensure that agency employees and teams are organised and optimised for performance there needs to be a clear understanding of resource management and the benefits gained by utilising agency resource solutions.

May 27, 2020 /

Screendragon are delighted to feature in this year's marketing technology super-graphic by Chiefmartec for the first time. Since beginning in 2011 with around 100 martech vendors, the Chiefmartec super-graphic is now a categorized kaleidoscope of over 8,000 suppliers. You can understand why we felt we had to be included! Can you spot us in the graphic below? 

May 6, 2020 /

In April 2020, Forrester published a report titled ‘Returning to Work: How to Prepare for Pandemic Recovery’. The research focuses on office management, dealing with fluctuations in demand,  and managing your workforce throughout the stages of pandemic. Here is Screendragon’s view on the report with specific reference to business resilience and recommendations for maintaining competitiveness.

Mar 19, 2020 /

Sometimes it feels like agencies are burning the candle at both ends. Clients are expecting more content and ideas to be produced but timelines are not getting longer – in fact they’re often shortening! Now more than ever, it’s imperative that agencies follow best practices and utilise technology to minimise fuss while multiplying output. Agency management software can help streamline an agency’s operations and boost production.

Mar 12, 2020 /

We live in an ever-changing environment and work landscape. More people are now choosing to be remote team members or freelancers and they expect companies to be able to accommodate this way of working. In addition to changing preferences for methods of work, there is also a more current and more environmental effect that is pushing people towards work remotely. ‘Working from home’ is a privilege for some office workers but may become a more forced reality of working in 2020 and beyond. Here are some ways that technology can help your workforce become a well-oiled remote working machine.

Feb 3, 2020 /

With increased demand on marketers, and less time to deliver, there is increasing pressure on teams to create content and execute campaigns. Is it time to make an investment in technology in order to boost operations? Let's find out if Marketing Project Management Software is worth the financial outlay...