Screendragon Blog

Nov 21, 2019 /

Are you aware of the performance of your core marketing processes? Have you ever evaluated the maturity of your marketing operations? With the ever expanding marketing function it has never been as important to be confident in your core processes. Take some time out to find out more about these pillars of operations and how you can boost areas that need development.

Jul 30, 2019 /

Screendragon is delighted to announce that we have been awarded the 'Best Value' badge in the Workflow Management Software category by Capterra.

Capterra is the world's leading software analyst with over 300,000 verified user reviews spanning 400 different software categories.Their Workflow Management Software category comprises of several hundred products including Workfront, Wrike and Mavenlink, so we're thrilled to be singled out against the strong competition.

View Screendragon listing

Jul 17, 2019 /

A professional services firm can incorporate many sectors. Traditionally, most perceived professional services as being ‘white collar’ workers like insurance brokers, financiers, engineers and lawyers. Nowadays professional services can essentially include any business where knowledge (or specifically, time) can be sold as a commodity. Marketing and PR firms, technology specialists and business consultants are all modern professional services, but they share similar objectives with their traditional counterparts in relation to the importance of project management, profit margins and client satisfaction.

May 31, 2019 /

Agencies are being pushed to their limits. Increased competition from in-house agencies and increasing demands from clients have forced agencies to re-think their business processes. If you are feeling the pressure then it could be time to invest in agency management software and let a project management system ease your pain.

May 16, 2019 /

Implementing new processes can be difficult and it can be even tougher to make them last. Check out our five tips on how to smoothly implement process changes and help them survive long term.

May 7, 2019 /

A smart workplace begins with communication and collaboration. You can benefit from smart systems without having to invest large in a new office. The first step is easier than you think..

Apr 11, 2019 /

Legacy tools are still being used for creative operations project management. Output and employee welfare are suffering as a result. How can we increase operational power without quenching creative spark?

Mar 25, 2019 /

The number of in-house agencies continues to grow. According to IHAF, 64% of companies have in-house agencies today, which is a 52% increase since 2008. This industry trend could lead us to question whether the status of the independent marketing agency is fading.

Jan 16, 2019 /

An agency is nothing without good talent. What’s more, good talent is useless without effective management. So often in agencies, resources are thrown into projects in a last minute rush to meet client demands – it doesn’t matter if they are being dragged away from other projects or if their skills aren’t a great match for that particular job. There is always a client who shouts the loudest or requires that bit more attention, whether that be a once-off scenario or a constant battle. When the pressure is on, plans and schedules can quickly go out the window.

Dec 20, 2018 /

One slightly absurd thing with marketing is that by the time winter comes around, our marketing friends have been working on their Christmas campaigns for months, and are now probably sick of finding original ways of incorporating sleigh-bells, Santa and snowflakes into their winter campaigns. For our marketeers, by the time Christmas Day is finally here, it’s like looking at the turkey sandwiches on Boxing Day.

However, planning ahead is paramount to a campaign's success, and some (like British retailer M&S last year), actually start their Christmas campaign more than a year (15 months) before.