Screendragon Blog

Apr 16, 2021 /

Screendragon is delighted to announce a new client partnership. Foxtel is Australia's most innovative and dynamic media company, providing a premium, streamed and live, sport, movies, drama, news and entertainment experience; including Australia’s only dedicated, live, 4K broadcast channel.

Apr 15, 2021 /

Screendragon are happy to announce a new client partnership with Passport Brand Design, a California based agency that specializes in offering creative leadership to global businesses seeking direction on high level brand strategy.

Apr 7, 2021 /

On 15 March, Gartner released its latest appraisal of the top agency networks, the 2021 Gartner Magic Quadrant for Global Marketing Agencies. Gartner defines global marketing agencies as ‘service providers dedicated to developing and executing marketing strategies for global brands’ and scores each vendor on marketing strategy, creative and content, digital marketing execution, data + analytics, marketing technology strategy, and digital commerce.

Mar 30, 2021 /

Client- agency relationships are shortening and seem to be increasingly more expendable. In 1987, the average duration of a client-agency partnership was 7 years. When last surveyed by R3 in 2016, the average had dropped to 3 years and it’s likely to be even lower now. Many brands now work with several agencies simultaneously so it can be difficult for agencies to foster a special and lasting connection, but technology can play a major role in supporting a great relationship. In this blog we’ll explore why these relationships can sometimes fail and what can be done from a technology perspective to ensure that they don’t!

Feb 24, 2021 /

There have never been so many technology providers offering to transform your business. In Chiefmartec’s 2020 MarTech super graphic there were over 8,000 vendors displayed and over 100 of these were selling ‘Projects and Workflow’ management technology. But what exactly is ‘Workflow Software’? What features should you look for in a workflow management solution? And, most importantly, what are the top vendors in this area in 2021?  

Jan 28, 2021 /

Economic pressures brought about by the pandemic have resulted in agency headcounts and budgets being cut. With headcount reduction we are seeing agencies removing layers of project management and administration. All the while, clients want you to produce more for less as marketing budgets tighten. Many agencies have reached a nadir moment.

Nov 19, 2020 /

If creative teams are going to consistently meet their deliverables going forward, then they will have to reshape the way they work. In Screendragon’s ‘The State of Creative Operations in 2020’, the top two challenges identified by creative workers were ‘the increasing demand for creative work’ and ‘too much time spent on admin tasks’. The solution for the latter challenge will act as a reprieve for the former.

Sep 28, 2020 /

Screendragon is delighted to announce that we have been listed as a 'Category Leader' in workflow management by GetApp and named as a 'Front-runner' by Software Advice in workflow management software and task management software. As you can see below, Screendragon scored in the top right corner of the Software Advice matrix for customer satisfaction and usability.

Sep 19, 2020 /

Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.

Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.

Jul 14, 2020 /

The efficient utilisation of staff and management of people are fundamental to the success of an agency. To ensure that agency employees and teams are organised and optimised for performance there needs to be a clear understanding of resource management and the benefits gained by utilising agency resource solutions.