Sep 19, 2020 /
Like most business functions, marketing and creatives have had a difficult year. The marketing budget is often seen as being more discretionary than others, so the effects of the global pandemic were felt early by marketing teams with news of budget cuts and redundancies causing shockwaves through the industry.
Many marketers would have feared for the future of their discipline but the business world rallied and marketers reminded us of their worth by adapting well to unprecedented challenges, getting work done regardless of the environmental and technological hurdles, and keeping the faith amidst an atmosphere of trepidation.
Jul 14, 2020 /
The efficient utilisation of staff and management of people are fundamental to the success of an agency. To ensure that agency employees and teams are organised and optimised for performance there needs to be a clear understanding of resource management and the benefits gained by utilising agency resource solutions.Read Story
May 27, 2020 /
Screendragon are delighted to feature in this year's marketing technology super-graphic by Chiefmartec for the first time. Since beginning in 2011 with around 100 martech vendors, the Chiefmartec super-graphic is now a categorized kaleidoscope of over 8,000 suppliers. You can understand why we felt we had to be included! Can you spot us in the graphic below?Read Story
May 6, 2020 /
In April 2020, Forrester published a report titled ‘Returning to Work: How to Prepare for Pandemic Recovery’. The research focuses on office management, dealing with fluctuations in demand, and managing your workforce throughout the stages of pandemic. Here is Screendragon’s view on the report with specific reference to business resilience and recommendations for maintaining competitiveness.Read Story
Mar 19, 2020 /
Sometimes it feels like agencies are burning the candle at both ends. Clients are expecting more content and ideas to be produced but timelines are not getting longer – in fact they’re often shortening! Now more than ever, it’s imperative that agencies follow best practices and utilise technology to minimise fuss while multiplying output. Agency management software can help streamline an agency’s operations and boost production.Read Story
Mar 12, 2020 /
We live in an ever-changing environment and work landscape. More people are now choosing to be remote team members or freelancers and they expect companies to be able to accommodate this way of working. In addition to changing preferences for methods of work, there is also a more current and more environmental effect that is pushing people towards work remotely. ‘Working from home’ is a privilege for some office workers but may become a more forced reality of working in 2020 and beyond. Here are some ways that technology can help your workforce become a well-oiled remote working machine.Read Story
Feb 3, 2020 /
With increased demand on marketers, and less time to deliver, there is increasing pressure on teams to create content and execute campaigns. Is it time to make an investment in technology in order to boost operations? Let's find out if Marketing Project Management Software is worth the financial outlay...Read Story
Dec 13, 2019 /
In case you didn't know, Creative Operations is alive and kicking! More and more organizations are realising the benefits of a streamlined creative workflow, for cost savings, a higher standard of work and speed-to-market gains.
Screendragon has been at the helm of the Creative Operations community for over 15 years now, serving creative teams at Keurig Dr Pepper, Virgin Atlantic, Kellogg's and more, with our leading end-to-end creative operations software platform.Read Story
Nov 21, 2019 /
Are you aware of the performance of your core marketing processes? Have you ever evaluated the maturity of your marketing operations? With the ever expanding marketing function it has never been as important to be confident in your core processes. Take some time out to find out more about these pillars of operations and how you can boost areas that need development.Read Story