Jan 16, 2019 /
An agency is nothing without good talent. What’s more, good talent is useless without effective management. So often in agencies, resources are thrown into projects in a last minute rush to meet client demands – it doesn’t matter if they are being dragged away from other projects or if their skills aren’t a great match for that particular job. There is always a client who shouts the loudest or requires that bit more attention, whether that be a once-off scenario or a constant battle. When the pressure is on, plans and schedules can quickly go out the window.Read Story
Dec 20, 2018 /
One slightly absurd thing with marketing is that by the time winter comes around, our marketing friends have been working on their Christmas campaigns for months, and are now probably sick of finding original ways of incorporating sleigh-bells, Santa and snowflakes into their winter campaigns. For our marketeers, by the time Christmas Day is finally here, it’s like looking at the turkey sandwiches on Boxing Day.
However, planning ahead is paramount to a campaign's success, and some (like British retailer M&S last year), actually start their Christmas campaign more than a year (15 months) before.Read Story
Dec 20, 2018 /
Screendragon is excited to announce that we will be once again partnering with Henry Stewart in 2019, acting as a lead sponsor for two of the key creative operations events in the calendar year – Creative Operations London 2019 and Creative Operations New York as well as presenting a program of webinars throughout the year.Read Story
Nov 7, 2018 /
There’s a reason the old adage “time is money” has stuck around. Now more than ever, we’re expected to do more with our time when we’re working. It seems like everything needs to be done yesterday and we’re more time poor than ever with an ever growing to-do list. To deal with this, workers are turning to project management tools to help them be more organised, efficient and effective at their jobs.Read Story
Nov 7, 2018 /
A Creative Operations Manager is responsible for streamlining the creative production process. They need to bring structure and metrics to the creative process in order to help drive efficiency, ensure compliance and save costs. There are five key questions that every Creative Operations Manager should be asking if they want to ensure creative projects run smoothly.Read Story
Jul 12, 2018 /
What is the state of Creative Operations in 2018?
Recently, Screendragon, a leading project, resource and workflow management solution, conducted a survey with creative leaders across the globe to find out how they were managing and measuring their creative process. The results offered an interesting insight into the current state of Creative Operations in 2018 – the challenges faced, the tools and tactics used, and the metrics measured.Read Story
Jun 26, 2018 /
Screendragon is delighted yet again to be attending a Henry Stewart DAM event, this time for DAM Europe 2018 . Screendragon is a strong supporter of Henry Stewart events, having recently sponsored Creative Operations New York in May and Creative Operations London in March.
As well as attending DAM Europe in London this coming Thursday, June 28, we are delighted to announce that we are extending our relationship and will be sponsoring both DAM Chicago in September and presenting at Creative Operations San Diego in November. So stay tuned for more details from us on these events.Read Story
Jun 14, 2018 /
Screendragon is delighted to be recognized as one of the top creative tech start-up companies in the UK. The accolade comes from Tech London Advocates – a coalition of over 4000 experts from the tech sector and broader community who have committed to championing London’s potential as a world-class hub for tech and digital businesses. The group consists of technology entrepreneurs, established digital giants, journalists, government figures and vital suppliers to the industry.Read Story
Jan 29, 2018 /
“So...what was the return on investment of that project then?” It’s the question all marketing professionals dread from the powers that be. No matter how successful a campaign seems to be, those outside of the marketing function perceive it as a numbers game. If they can’t see an ROI, they can’t see the point of a project. And, as marketing budgets continue to shrink, this focus on ROI has become even more apparent.Read Story