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How to Create a Culture of Continuous Improvement

Dec 2, 2016 /

We know what you’re thinking and yes, you’re right – it does sound like a phrase you would find on a HR website or on the “About Us” page of your own company website. But creating a culture of continuous improvement has serious implications when it comes to marketing and agency teams, whether that be internal departments within organisations or stand-alone agencies. Lower costs, higher margins, increased productivity and better results are just some of the benefits up for grabs.

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Steve Jobs was Right – Design is How it Works

Nov 17, 2016 /

Design is at the core of our product at Screendragon. Our unique UX is what sets our software apart from other advanced project management solutions and it is something that we’re truly proud of. Of course, Steve Jobs was a strong advocate for UX, with many believing we have him to thank for the now thriving UX industry. In a 2003 article for the New York Times, Jobs gave an explanation of design that Screendragon can most definitely identify with: 

''People think it's this veneer – that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.''

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Screendragon Makes SVC2UK Top 50 Scale-Up Companies

Nov 17, 2016 /

Screendragon was delighted to have recently been listed as one of the Top 50 Silicon Valley Comes To The UK (SVC2UK) Scale-Up Companies in 2016. SVC2UK is currently in its tenth year of operation, it was launched in 2006 by leading investors and entrepreneurs Sherry Coutu CBE, Reid Hoffman and Ellen Levy.

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The one question that a CMO shouldn’t have to ask - who is doing what and when?

Nov 9, 2016 /

The modern day marketing team is a bit of a mixed bag  keeping tabs on all of the different roles isn’t an easy task, but nevertheless, it is a requirement. How can you expect to make smart decisions about budget spend if you don’t know exactly how your campaigns or resources are performing?

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We're Bringing Design Thinking to PEX Amsterdam

Sep 29, 2016 /

Screendragon will be bringing a touch of original thinking to the upcoming PEX & Performance Management Europe Conference in Amsterdam on October 11th. Our roundtable discussion, “Adoption! How can you use design thinking to engage users with processes and systems?", aims to explore the role of design in process adoption a significant aspect that is sometimes overlooked.

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Screendragon Joins Mayor of London on US Trade Mission

Sep 29, 2016 /

Screendragon was lucky enough to be part of a delegation of 23 high-performing London tech companies to join the Mayor of London on an international trade mission in the U.S. this month. The main focus of the mission was to explore opportunities to expand and export to the US market as well as to look to secure extra investment.

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Is Slack turning us into slackers?

Aug 24, 2016 /

Slack is the new darling of the collaboration software world. It’s growing at a spectacular pace with a valuation of $3.8 billion in just three years. It has caught the sector a little bit by surprise. I think everyone including myself thought that the space that Slack now occupies was already well covered by Yammer, Chatter, HipChat and many others. So, what is it about Slack that has led it to being adopted by millions, disrupting many big incumbents along the way? 

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Missing out on a work-life balance? It might be time to look at your work requests

Aug 24, 2016 /

We are working more hours now than ever before. In a recent survey by EY, a multinational professional services firm, an estimated 50% of managers said they work more than 40 hours per week, and four in ten said the hours they put on the clock have increased in the last five years. Additionally, research from the Chartered Management Institute, found that the majority of UK managers spend 29 extra days a year working on handheld devices outside of the office.

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Is Agile Marketing a productivity booster or buzzword?

Jul 15, 2016 /

Agile Marketing. You’ve probably heard the term at least once today. Perhaps along with other common marketing lingo like ‘growth hacking’, ‘big data’, and ‘content shock’. If it’s new and catchy, us marketing folk are on it. And, of course why shouldn’t we be? After all, it’s part of what we do we need to be on top of the latest trends and technologies if we want to stay ahead of the game.

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Why Storytelling is the new form of collaboration

Jun 20, 2016 /

Creativity takes pride of place in the hearts and minds of marketing and advertising professionals. It is what sets you apart from your competitors, it is what drives your business forward, whether that be attracting new clients or gaining new sales. However, creativity isn’t something that is easily achieved. Having an enthusiastic team of talented individuals is of course a good start. But, how do you bring these individuals together to really drive creativity and help produce results? 

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